Culture, Creativity and Inclusive Society - 2027 · Future-proofing sustainable cultural tourism

Projects should contribute to the first expected outcome, plus those under either Focus 1 or Focus 2, depending on the chosen focus • Evidence-based policy recommendations and solutions for integrating cultural tourism into strategies for regenerative sustainability, environmental protection (for example, from degradation or biodiversity loss), digital transformation, social inclusion and gender equality at all levels of government. As a result, cultural tourism becomes a…

Cultural tourism accounts for about 40% of global tourism[1] and continues to grow as travellers seek unique, authentic, and immersive experiences. In addition to its economic benefits, cultural tourism enriches societies through cultural exchange and cross-cultural understanding. The sector faces major transformation driven by technological advancement, shifting consumer expectations, climate change, sustainability imperatives, environmental degradation and threats to…