CORDIS Project
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This research project explores how food choices are influenced by various cognitive and contextual factors rather than just sensory pleasure. It aims to develop a model that distinguishes between different types of preferences and their influences on decision-making.
Research has for long focused on what people choose, not how they choose.
In the domain of food choices, like elsewhere, the dominant model is that preferences are comparative judgments between quantities of sensory pleasure.
Significant development lately in the cognitive neurosciences on the many roles of hedonic systems in choices and behavior have put pressures on this classical ‘common currency’ (Cabanac,1992) model of decisions.
They stress the variety of low-level, automatic, sub-persona…
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