CORDIS Project
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AD-TO-STORE is an innovative advertising network designed to track in-store purchases linked to online advertising. It aims to bridge the gap between digital marketing and physical retail by providing a platform for real-time sales tracking and targeted promotions.
Performance marketing generates 20% e-commerce sales, but only 1% brick & mortar retailer sales. 90% total purchases are still made in-store and 60% in-store purchases are prepared online (webrooming).
There is a need for performance-based marketing and programmatic advertising solutions that can leverage the advantage of online trends and digital ad spaces to increase sales.
Nowadays, there is difficulty for tracking marketing actions to measure sales at article level.
No public marketplace to…
BROWSE AND GO SAS
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