CORDIS Project
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Adapptise develops a technology that connects mobile game developers with brands through intelligent advertising. By integrating a software development kit, it allows developers to engage users with brand-related rewards, enhancing user retention while providing brands with targeted advertising opportunities within gam…
Global smartphone gaming revenue has reached €10.68 BN in 2015.
Unfortunately this gold-rush has created an influx of developers, resulting in an over-saturation of the market.
To make things even worse, all these apps/games are concentrated in two markets, making the challenge to stand out all the more difficult.
To this end, in order to survive and get their products in the hands of customers, developers rely on the services of marketing agencies, spending in the range of €50,000 for a marke…
ADAPPTISE LIMITED
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