CORDIS Project
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This project explores the impact of media representations on tourism and local communities in Spain. By analyzing how films influence travel decisions and local identities, it aims to empower residents in tourism planning and develop sustainable tourism policies.
One of five travellers has purposely visited a destination they saw in a TV show.
These tourist flows are usually welcomed by city municipalities because of their economic contribution.
However, the effects on local communities are rarely taken into consideration and little is known about how popular representations in the media and the related tourist flows affect people’s self-perception and the local living conditions.
Although sustainable tourism and locals’ engagement in tourism planning ar…
ERASMUS UNIVERSITEIT ROTTERDAM
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