CORDIS Project
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This project develops a method to customize product assortments for consumers based on their individual preferences and historical data. By utilizing optimization technology, the method aims to enhance consumer choice in industries like cable television, improving the shopping experience.
In many industries, firms give consumers more choice options than they can choose, in a phenomenon that has been described as the paradox of choice.
When products are created and updated very rapidly, the problem is worse e.g., consumers often have hundreds of cable TV programs to choose from.
This project proposes a method to optimally customize the assortment of products shown to consumers according to each consumer' s individual characteristics.
The method first identifies product category me…
ERASMUS UNIVERSITEIT ROTTERDAM
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