CORDIS Project
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This research explores the differences between attainment and maintenance goals in economic and social behavior. It aims to understand how these goals affect individual performance and decision-making across various contexts, using both laboratory and field studies.
Economic and social behavior is often goal directed.
People and organizations can strive for two kinds of goals:
They can strive for an improvement of the current state (e.g., increase the balance of a savings account-an attainment goal), or they can strive for holding on to the current state (e.g., maintain the balance of a savings account -a maintenance goal).
Research to date has studied attainment goals in isolation, but it has rarely compared the properties and processes associated with att…
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