CORDIS Project
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This project examines the rise of AI influencers on social media, focusing on their role in brand marketing. It analyzes how these AI-generated personas interact with users and the implications for digital culture and marketing strategies.
This project investigates the emergence of AI influencers on social media, which include fictional avatars with human-like personas and AI doubles of human influencers who chat with their followers via direct messages (a new feature on Instagram).
Preceded by a range of CGI-constructed virtual influencers entirely scripted by human creators, newer AI influencers are created and operate by way of various large language model (LLM)-powered tools, from text-to-image generators that can be used to m…
UNIVERSITA CA' FOSCARI VENEZIA
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