CORDIS Project
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Alkemics has created a Peer-to-Peer platform called B2BMarketplace to facilitate the exchange of product information between producers and retailers in the Fast Moving Consumer Goods sector. This platform aims to streamline data sharing and improve product visibility.
Fast Moving Consumer Goods (FMCGs) are products sold quickly at relatively low prices, like foods, beverages, and toiletries.
Most people consume FMCGs every day.
Despite the huge size of this market, FMCG producers and retailers experience a number of challenges.
First, the need for more product data is continuously growing due to legal and consumer expectations.
Second, there is no commonly agreed structure for product information exchange between producers and retailers.
Plus, current process…
ALKEMICS
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