CORDIS Project
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This project explores how consumer behavior, particularly bounded rationality, affects market dynamics. It aims to develop theoretical frameworks that incorporate various aspects of consumer psychology to better understand market interactions and the implications for firms' strategies and regulatory policies.
Economists' modern understanding of the functioning of markets is based on the behavioral assumption of individual rationality.
Market agents are assumed to hold well-defined preferences and have perfect ability to draw Bayesian inferences in accordance with correct knowledge of the market model and market equilibrium.
This research proposal is based on the premise that bounded rationality on the part of consumers is potentially a major source of market friction.
My objective is to develop gener…
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Israel, Tel Aviv
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
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