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ClimaSoNo studies the role of regional social norms in influencing climate-friendly behaviors. By analyzing data from diverse regions, the project aims to understand how perceptions of social behavior affect individual actions towards climate change.
A growing body of research in the behavioral and social sciences highlight the potentially productive role of social norms in changing behavior towards more climate change action.
To date, we have been neglected significant aspects: the large regional variation in behavior and beliefs, creating a gap in our understanding of i) how people perceive others’ behavior and attitudes in their region, ii) what kind of individual and regional factors explain the variation in social norms, and iii) how re…
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