CORDIS Project
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This project investigates why people often change their preferences when faced with inferior options, a phenomenon known as contextual preference reversals. By exploring the brain mechanisms behind these decisions using advanced neuroimaging and pharmacological techniques, the research aims to enhance our understanding…
Imagine that you choose a large house with a long commute over a small flat with a short train ride.
Will the appearance of an inferior, thus irrelevant, alternative–a small flat with a longer train ride–make you revise your initial choice?
Contrary to what theories in economics prescribe people typically reverse their original choice in the presence of an inferior option.
Contextual preference reversals (CPRs) of this form are hallmarks of human irrationality.
Such deviations from rationality h…
UNIVERSITAETSKLINIKUM HAMBURG-EPPENDORF
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Netherlands, Amsterdam
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
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