CORDIS Project
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This project examines how crises affect consumer behavior and firm performance. It explores how companies can leverage crises for growth through innovation and manage the impacts of service disruptions.
As John F.
Kennedy, the 35th president of the USA already mentioned, “when written in Chinese, the word ‘crisis’ is composed of two characters – one represents danger and one represents opportunity.”In this project, I focus on the impact of crisis situations on consumer behaviour and firm performance. I investigate how firms can be endangered by changes in consumer behaviour as a consequence of crises at the macro-economic level – due to economic downturns, or at the firm/product/service level –…
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