CORDIS Project
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This project explores how social and cultural diversity influences creativity and innovation. By conducting six experiments, it examines the effects of challenging stereotypical views on creative thinking and idea generation, focusing on cognitive flexibility and systematic thought processes.
Social and cultural diversity is a critical issue facing Europe today, and understanding how it operates is important to the wellbeing of our communities.
Psychological science has contributed greatly to the understanding of how diversity impacts both intergroup and interpersonal relations.
There is reason to suspect, however, that diversity can also improve creativity and innovation.
With creativity and innovation being vital components of individual and societal functioning and prosperity, it…
UNIVERSITEIT VAN AMSTERDAM
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