CORDIS Project
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This project aims to enhance consumer choice models to better reflect real-world behaviors, particularly in energy consumption. By integrating various decision-making theories and testing them in practical applications, it seeks to improve the accuracy of predictions used in policy and infrastructure.
Mathematical models of choice behaviour are used to understand consumer decisions and valuations and forecast choices across a range of topic areas, including transport and regional science.
Their outputs form a key component in guidance underpinning government and industry decisions on changes to policy, infrastructure developments or the introduction of new services or products.
Given the significant financial, environmental and societal implications of such decisions, model accuracy is crucia…
UNIVERSITY OF LEEDS
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