CORDIS Project
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This project aims to create an energy-efficient digital billboard that significantly reduces operational costs and environmental impact compared to traditional LED billboards. The technology allows for remote ad changes, enhancing profitability for billboard owners and advertising agencies.
Digital billboards are between 6 to 10 times more profitable than traditional printed billboards.
The higher profitability is attributed to a higher turnover rate of displayed ads – thus, higher income – and to the reduced costs associated with changing the ads.
Whereas traditional billboards require large format printers, a special high-altitude team, a 4x4 truck with crane and produce waste every time the ad is changed, digital billboard ads are changed remotely and can quickly publish new cam…
KA-DYNAMIC COLOR LTD
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