CORDIS Project
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This project examines ethical consumerism in Sweden and Iran, focusing on how social, economic, and cultural contexts influence consumer behaviors. By employing social practice theory and conducting in-depth interviews, it aims to identify factors that promote or hinder ethical consumption in these diverse settings.
Ethical consumerism as a way of protecting society, civil and citizen rights, labour rights, as well as the environment and animal welfare is considered a civil response of consumers to the inefficient socio-environmental policies of governments and public organisations.
Despite some initial findings from non-European societies, the great bulk of our knowledge of the phenomenon is related to the European northern and western societies that generally have relatively similar social contexts and st…
OREBRO UNIVERSITY
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