CORDIS Project
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This project investigates the barriers to adopting environmentally sustainable behaviors among consumers. By analyzing individual and social factors, it aims to identify effective strategies to promote green practices and enhance understanding of eco-information.
The need for action on tackling climate change has reached a make-or-break moment: we can only deliver on the commitments made in the Paris Agreement if we act now.
Given the importance of consumer behaviour in addressing climate change and the urgency for action, accelerating the growth in the adoption of green practices is critical if Europe is to become a climate neutral continent by 2050.
However, while the availability and consumption of sustainable product and service options has been grow…
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