CORDIS Project
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The project focuses on creating an eco-friendly outdoor advertising solution called ECOBOARD. This pixel-based technology aims to replace traditional paper billboards, offering a cost-effective alternative that appeals to consumers while minimizing environmental harm.
The global advertising industry is a highly competitive business and the European market represents almost one quarter of the world’s estimated global ad-spend.
Despite Europe’s global market share, the pressures experienced by the SME European media advertising sector are considerable, particularly for those marketing paper billboards using toxic ink and glue waste.
These pressures, including international competition, industry consolidation and increasing incorporation of costly digital signag…
Partner organizations (coordinator is shown above), with normalized type and CORDIS activity type. Guests see up to 4 partners.
United Kingdom, LONDONDERRY
Type: Company (for-profit)
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
France, Saint Laurent du Var
Type: Company (for-profit)
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
Hungary, Budapest
Type: Company (for-profit)
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
Spain, Barcelona
Type: Company (for-profit)
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
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