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The EyeTrack project creates a mobile eye-tracking system designed for user testing, enabling digital teams to measure visual attention and optimize user experience in real-world settings. This innovative solution combines lightweight hardware with an analytical software platform, making it accessible and cost-effectiv…
The EyeTrack project develops the first eye-tracking system truly adapted to mobile usages and seamlessly combined with a user-testing environment accessible to every digital team.Measuring visual attention in mobile usage is highly challenging.Optimising user experience of a mobile application during agile development implies testing the app “in the wild”, with real users.
It requires methodology to measure observable interaction issues, and adapted technology to detect issues from visual inter…
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