CORDIS Project
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This research explores the impact of personalized online commercial techniques on consumer behavior. It examines how tailored offers influence consumption patterns and aims to redefine the ethical boundaries of such practices in the context of consumer rights.
Online commerce experienced a technological revolution, shifting towards automated, data-driven technologies for the allocation and display of offers and advertisings.
Tailored and targeted commercial techniques constitute a heterogeneous phenomenon, incorporating ex multis semantics and data mining stemming from artificial intelligence, auction, social network, and neuroscience analyses, to reach different degrees of personalization.
These innovations provide companies with new modes to gain ma…
UNIVERSITEIT VAN AMSTERDAM
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