CORDIS Project
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This project aims to enhance fan engagement in women's football to boost attendance and commercial value. By employing a participatory approach, it seeks to identify unique aspects of fandom and develop effective strategies for teams and associations in Ireland, ultimately supporting the sustainability of the women's g…
European women’s football has come a long way in recent years, yet it is still considerably underdeveloped.
Football being one of the most revered forms of popular culture in Europe offers a unique window into evolution of roles and representation of achievements of women, but despite significant strides in recent years the women’s game is still far behind.
Fewer sponsorship deals, lower stadium attendance and commercial value were a few of the problems with which women’s football struggled, eve…
DUBLIN CITY UNIVERSITY
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