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FIDZUP is developing a physical retargeting marketing service that uses smartphone location data to personalize advertising for in-store customers. This innovation aims to enhance retailers' understanding of consumer behavior and improve marketing effectiveness.
Advertising industry is currently facing two major shifts that change the way products are promoted and sold in Europe:
Retargeting Advertising and smartphone diffusion.
This creates opportunities for physical retailers to better know their consumer expectations through “physical retargeting”.
After 3 years of development, FIDZUP wants to leverage its current marketing position within retailers with its physical retargeting breakthrough innovation:
Fidzup Retargeting.The current state-of-the-art…
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