CORDIS Project
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This research project aims to explore the impact of learning from past sustainable product development on future performance. It examines the benefits of experiences from both successful and failed projects, while also considering the influence of internal and external learning on sustainable innovation.
Sustainability has become a strategic priority for both practice and theory.
The quest for sustainability has already started to change the competitive landscape and has become a major driver for innovation.
Innovation and more precisely sustainable new product development allows the organization to improve competitiveness while simultaneously securing environmental sustainability.
However, developing sustainable products poses many challenges.
Processes and products need to be re-invented, cont…
ERASMUS UNIVERSITEIT ROTTERDAM
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