CORDIS Project
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This project focuses on improving the predictive accuracy of choice experiments related to consumer food preferences, particularly for functional dairy products. It aims to refine methodologies to better capture consumer behavior and reduce biases in health-related food choices.
Choice experiments are an important research method to understand how individuals make choices and forecast future choices.
They are a central method in understanding, which product attributes drive consumer food choice and how to improve and predict the market potential for food with health and nutrition information, expected to improve the healthiness in European’s diet, preventing long term health related costs.
Although discrete choice experiments (DCEs) were found to be generally good predi…
AARHUS UNIVERSITET
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