CORDIS Project
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This project investigates how consumers value food labels, focusing on health and environmental concerns that influence their purchasing decisions. It aims to segment consumers and assess their willingness to pay for various food labeling options.
In recent years, changes in economic, social, cultural factors, as well as in tastes and consumers preferences and the increasing availability of products are driving consumers to change their eating habits.
Consumers are gradually assigning more importance to the diet-health relationship when making their food choices.
They have also become more concerned with environmental issues.
Health considerations and food safety rank first among the buying motives of food products.
In addition, environme…
CENTRO DE INVESTIGACION Y TECNOLOGIA AGROALIMENTARIA DE ARAGON
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