CORDIS Project
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GREEN TIPPING investigates how social norms influence behavioral change towards sustainability. The project aims to identify effective interventions that can shift behaviors and promote renewable energy adoption, addressing the challenges of transitioning to a net-zero society.
How common must a behavior be, before a reluctant person decides to conform?
And can information campaigns and behavioral interventions instigate enough change to transition to a new norm with the least disruption?
The project addresses these topical questions, contributing key insights to the ecological transition.
The netzero transition poses unprecedented societal challenges, that cannot be tackled with technology and markets alone.
It requires behavioral and social change.
Abandoning entrenc…
ALMA MATER STUDIORUM - UNIVERSITA DI BOLOGNA
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