CORDIS Project
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Led by Prof. Regina Lee Blaszczyk, this project explores the historical interplay between advertising, marketing, and design from the 1930s to the 1990s. By examining the work of Ernest Dichter, the research aims to shed light on transatlantic consumer culture and its evolution over time.
The applicant, Prof Regina Lee Blaszczyk, is the Leadership Chair in the History of Business and Society in the School of History at the University of Leeds.
The aim of this CIG is to help Blaszczyk, who moved to Europe in Feb 2013, to integrate her specialized expertise in the cultural history of business into the University of Leeds, the UK, and the EU.
The research is built around a historical study of advertising, marketing, and design practice from the 1930s to the 1990s, using the transat…
UNIVERSITY OF LEEDS
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