CORDIS Project
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This research examines the cultural impact of millennials migrating from urban to non-urban areas, focusing on their hybrid lifestyles and the transformation of these regions. It aims to develop a framework for analyzing cultural impacts in non-urban settings across Europe.
The so-called fourth industrial revolution, with its transformation of economic production and social life, has coincided with the further urbanization of the world population.
At the same time, however, accelerated by the COVID-19 pandemic, an intriguing migration from urban to non-urban areas seems to be emerging.
Millennials in particulara group of the population now between their late 20s and 30s and known as ""digital natives""are leaving the city.
With their new lifestyles forming at the n…
UNIVERSITEIT VAN AMSTERDAM
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