CORDIS Project
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This project investigates how firms can effectively implement innovative marketing strategies to enhance their performance and maintain a competitive advantage. It aims to provide insights into the relationship between strategy implementation and business outcomes, addressing a critical gap in marketing research.
How can innovative marketing strategies be effectively implemented?
While marketing scholars agree widely on the importance of effective strategy implementation for strategies’ performance outcomes, effective implementation of innovative marketing strategies and its relationship to firm performance is still not understood well.As a result, while firms invest significant amounts of resources in the implementation of their marketing strategies, many implementation initiatives fall far behind expec…
JUSTUS-LIEBIG-UNIVERSITAET GIESSEN
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Austria, Graz
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
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