CORDIS Project
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This project explores how individuals make multi-attribute decisions, using magnetoencephalography to track attention and choice processes. The aim is to develop a comprehensive understanding of the neural mechanisms behind decision-making, which could inform policy and clinical practices related to choice behavior.
Do we prefer a small flat with a short commute or a large house with a long commute?
Many real-life decisions require combining information across different attributes.
It has been shown that during such multiattribute decisions people serially attend to (or sample) a subset of the available information.
The way this process takes place largely influences the final choice: for example, if the “commute” attribute is considered for longer, then the small flat will tend to appear better.Up to date,…
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