CORDIS Project
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This project investigates the psychological factors influencing voter behavior, focusing on electoral memory, identity, and decision-making processes during elections and referenda. Through interviews, experiments, and surveys, it aims to understand the motivations of undecided voters and those who change their votes,…
In many ways, social scientists still face an almost complete mystery when it comes to understanding what happens in a voter s mind while (s)he stands in the polling booth, form in hand, ready to accomplish his or her civic duty.
What are the deep images, beliefs, and memories that may be activated when they finally have to make up their electoral mind?
This project precisely targets this 'hidden part' of the voter's mind, particularly focusing on electoral memory, identity, and psychology and t…
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