CORDIS Project
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InnoMarket investigates the inefficiencies in the international road freight transport market, aiming to identify innovative solutions for cost reduction and sustainability. The project employs ethnographic methods to analyze the practices of various transport chain actors across multiple countries.
InnoMarket is opening the black box of the international road freight transport market, which is organized as a bazaar.
The project will investigate this 'institutional order' of road freight transportation that leads to unintended inefficiencies such as less than full truck loads.
The objective is firstly to identify innovative potentials for lowering cost and increasing sustainability by analyzing practices of overlapping markets and built-in controversies in the transport chains.
Secondly, th…
COPENHAGEN BUSINESS SCHOOL
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