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The ITDS project introduces a smart movie distribution system that uses artificial intelligence to predict box office results and optimize movie scheduling. It connects theatres with audiences, enhancing the movie-going experience and increasing available content.
Digital and mobile society is threatening movie theatre industry.
Users demand more content.
Spectator behaviour is evolving to event-based experiences, single-day screenings and alternative contents.
The classical approach misses all the customer info about due to poor traceability.
Traditional targeting at theatres instead of distributors complicates the movie industry digitalization, as there is no way to manage such complex theatrical environment worldwide. ITDS is a smart movie distribution…
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