CORDIS Project
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LEARN-DO aims to enhance blood donation rates by creating an engaging knowledge intervention targeting potential donors and blood collection agencies. The project focuses on addressing barriers to donation through interactive elements that inform and motivate individuals to contribute blood.
Background.
Without blood donors, there are no blood products to transfuse and no plasma for pharmaceutical drug production.
Four million patients are annually treated with blood derived products in Europe alone, given by voluntary donors.
Yet, as little as 2-3% of the population is registered as blood donor and donor numbers are decreasing during the last decades.
At the same time, the demand for specific blood products is increasing.
Hence, it is crucial that a countrys donor pool is sufficien…
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