CORDIS Project
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This project investigates how individuals develop decision-making preferences through a dynamic framework that incorporates past choices. By combining behavioral experiments and brain imaging, it aims to refine models of decision-making and understand the influence of task-related preferences.
Although decision theory assumes that when making a choice, individuals attribute values to available options, compare those values and select the option with the highest, the succession of choices faced during classical preference elicitation tasks might trigger the emergence of additional heuristics, implemented to perform those tasks in a fast, yet adaptive manner.
This project aim at pioneering the isolation of such heuristic development, in a dynamical framework where both the task features…
UNIVERSITEIT VAN AMSTERDAM
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