CORDIS Project
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This project investigates the factors influencing long-term investment in firms, emphasizing the importance of intangible assets like innovation and corporate culture. It aims to analyze how financial markets and incentives can promote sustainable investment strategies.
The typical 20th-century firm was capital-intensive and competed on cost efficiency.
The 21st-century firm is different.
Competitive success increasingly depends on product quality, which in turn hinges on intangible assets such as brand strength, innovation, and corporate culture.
Unlike tangible investment such as buying a factory, the fruits of intangible investment may take several years to appear. A manager pressured to maximise short-term earnings may fail to invest, jeopardising the l…
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