CORDIS Project
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MARCONI enhances radio experiences by integrating audience interaction and personalization through digital platforms and social media. The project aims to create fully interactive radio solutions that connect listeners more deeply with radio brands and provide radio-makers with tools to manage audience engagement effec…
Nowadays, radio shows surpass linear broadcast feeds by increasingly revolving around user engagement, which encompasses audience interaction and experience personalisation.
Indeed, a typical consumer increasingly interacts with the radio station through digital platforms and social media.
Unfortunately, the tools to enable radio-makers to capitalize on these new kinds of media and interaction opportunities are premature at best, and are in addition ill-aligned with contemporary radio production…
DE VLAAMSE RADIO EN TELEVISIEOMROEPORGANISATIE NV
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Belgium, Hasselt
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
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