CORDIS Project
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This project aims to improve communication between cultural heritage conservation providers and the public. By analyzing the conservation market, it seeks to develop marketing strategies and a handbook to enhance awareness and demand for conservation services across Europe.
In spite of the supragenerational importance of the conservation services aiming to preserve the cultural heritage in the best possible way, one can observe that the communication between the providers and prospective beneficiaries of these services is rather imperfect.
It is also observed that few actions aiming to raise the social awareness of the need for appropriate preservation of cultural heritage and - consequently - the public interest in and demand for conservation services.
The negativ…
STIFTUNG EUROPA-UNIVERSITAT VIADRINA FRANKFURT (ODER)
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