CORDIS Project
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This project investigates how memory influences economic decisions by affecting beliefs and preferences. It examines how selective retrieval of past experiences shapes decision-making under risk and temporal choices, with applications in various fields including finance and advertising.
This project builds on the psychology of memory to study how selective retrieval affects economic decisions by shaping beliefs and preferences.
The general approach is one in which a person’s past experiences (both domain relevant and domain irrelevant) determine her “core” beliefs and preferences, but changing cues in the environment ignite selective retrieval of specific pieces of information, causing instability in beliefs and preferences.
In this way, selective memory acts as a source of fra…
UNIVERSITA COMMERCIALE LUIGI BOCCONI
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