CORDIS Project
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GTZ focuses on launching MicroLAB, a cost-effective solution for microbial detection in food safety. This initiative aims to support small food producers in meeting safety standards without the burden of outsourcing testing services.
The main aim of this proposal is to generate an updated revision of GTZ’s initial Business Plan (BP I), to overcome the main challenges detected for the successful MicroLAB market launch.
The following aspects will be pursued: 1) specific marketing tools and sales strategy (Europe, North and South America, Asia) devoted to feedstock producers and micro & small food companies (≤50 employees), to speed up, the market share achievement (2,6%); 2) product innovation policy to assure the company grow…
GTZ MICROLAB DETECT SL
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