CORDIS Project
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This project aims to develop a platform that utilizes advanced machine learning to analyze images shared on social media. By extracting insights from nearly one million daily images, the platform seeks to enhance understanding of user preferences and behaviors, revolutionizing social media analytics.
The social media, as a major platform for communication and information exchange, provides a rich repository of the opinions and sentiments of 2.3 billion users about a vast spectrum of topics.
Such knowledge is playing an important role to understand and predict human decision making, while becoming essential for digital marketing, brand monitoring, and customer understanding, among others.
Although social marketing budget is doubling each year, reaching 9 billion dollars in 2015 in US alone, t…
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