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Modcam has developed advanced vision sensors for retail analytics, enabling stores to analyze customer behavior and optimize operations. By processing video analytics directly on the device, it reduces costs and bandwidth issues, allowing retailers to gain valuable insights into customer flow and preferences.
Advances in camera and sensor technology are unlocking remarkable opportunities for in-store retail customer behaviour analysis, enabling retailers to optimize operations based on rich data insights.
Using vision sensors, retailers can track customer flow to determine hot and cold zones, promotion effectiveness and queue speed, and gather demographic data.
This is far more effective than methods used by chains such as IKEA, which still counts visitors manually bi-monthly, costing €1600.
The firs…
MODCAM AB
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