CORDIS Project
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This project seeks to improve health campaigns targeting youth by leveraging social networks. It focuses on identifying key influencers and tailoring messages to enhance effectiveness, using a multidisciplinary approach to understand social behaviors.
Western societies devote substantial resources to media health campaigns, especially targeting young people.
Unfortunately, health campaigns often have disappointing impact.
There is a compelling need for insight into campaign implementation in social life.
Especially among youth, the social environment plays a crucial role in message processing.
Therefore, health campaigns can only be improved with a multidisciplinary approach that can predict youth’s behaviour within their social environment.T…
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