CORDIS Project
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This project aims to enhance fitness habit formation by developing new measures of regularity in exercise behavior and understanding the influence of digital nudges and social media. It collaborates with a global exercise tracking company to analyze large datasets and validate findings through experiments.
The lack of physical activity is a leading cause of preventable death globally.
For most people, failure to exercise is unlikely to be due to ignorance or lack of interest.
While individuals are frequently motivated to start exercising in order to reduce and reverse different health risks, they often encounter difficulties in forming a sustained behavioral change--a habit.
Habits are behaviors repeated in the same setting.
They are characterized by activation by recurring context cues, insensiti…
UNIVERSITY OF CYPRUS
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