CORDIS Project
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This project aims to create a software-as-a-service platform that enhances the effectiveness of social media marketing campaigns. By analyzing network structures and user engagement, it helps businesses identify influencers and measure the return on investment of their marketing efforts.
For the first time in history, spending on Internet advertising surpassed newspaper spending, a trend that will increase in the future.
The large bulk of this spending was invested in non-traditional social media marketing programmes, involving multiple channels such as Twitter, social networks, blogs and more.
Alongside the growth of social networks the birth of a new methodology of analysis:
Social Network Analysis.
This methodology, based on graph theory and social analysis, is of increasing…
Partner organizations (coordinator is shown above), with normalized type and CORDIS activity type. Guests see up to 4 partners.
Hungary, VESZPREM
Type: Company (for-profit)
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
Italy, MILANO MI
Type: Company (for-profit)
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
Spain, BARCELONA
Type: Company (for-profit)
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
Hungary, BUDAPEST
Type: Company (for-profit)
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
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