CORDIS Project
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PAY4PLAY explores how communities form around media personas in the digital platform economy, focusing on creators like gamers and VTubers. It examines the cultural, infrastructural, and policy implications of these communities, utilizing diverse research methods to understand their dynamics and influence.
Digital platforms increasingly integrate financial transactions into social interactions, facilitating new ways of coming together and creating value.
PAY4PLAY sets out to develop a new theory of organizing that grapples with the intersection of sociotechnical systems and socioeconomic relations that characterizes public life in the platform society.
I focus on creator communities, defined as primarily platform-based associations formed around media personas with (1) hierarchal structures, (2) m…
AARHUS UNIVERSITET
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