CORDIS Project
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This project explores how social context influences human visual perception. By linking cognitive and social psychology, it investigates how personal interests affect visual processing and the underlying neural mechanisms, aiming to redefine perception in a social framework.
The project aims to open-up a new research field concerned with how human visual perception operates in a social context, and involves an innovative link between cognitive and social psychology.
In particular, the project assesses how personal social interests permeate the functional and neural processes supporting human visual perception.
The proposal is built around emerging findings from my laboratory showing that it is possible to experimentally ‘tag’ stimuli with personal-related (e.g., sel…
THE CHANCELLOR, MASTERS AND SCHOLARS OF THE UNIVERSITY OF OXFORD
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