CORDIS Project
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The PERFORM project aims to train the next generation of Digital Retail Managers by integrating online and offline retail experiences. It focuses on developing sustainable business models and innovative digital technologies to enhance customer experiences in the retail sector.
The overall goal of PERFORM is to establish a European training network to prepare the next generation of Digital Retail Managers.
Established Business Models need to be revised as customer behaviour is changing.
Customers no longer prefer online or instore purchasing but switch between channels to suit their own personal requirements.
Innovative digital technologies such as Internet of Things, Big Data, advanced analytics as well as augmented reality novel payment systems and visualisation conc…
NATIONAL UNIVERSITY OF IRELAND MAYNOOTH
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Sweden, Vaxjo
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
Netherlands, Eindhoven
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
JOHANNES KEPLER UNIVERSITAT LINZ UNIVERSITY OF LINZ JOHANNES KEPLER UNIVERSITY OF LINZ JKU
Austria, Linz
Type: University / higher education
Activity type: Higher or Secondary Education Establishments
SME: No
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