CORDIS Project
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This research examines the cultural aspects of business through the lens of performativity. It analyzes how business practices in education, consulting, and finance shape perceptions and realities within the corporate world.
The world of business is a world of culture: a world of rituals, artefacts and idioms which is fit for anthropological andsociological analysis.
The notion of performativity serves as a useful vehicle to analyse the culture that do characterisebusiness schools, consultancy firms, corporations, investment banks, start-up companies and other sites of business life.This notion refers to performance in the sense of efficacy in the achievement of tasks, but also to the institutive capacities ofknowle…
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